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Articles
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What is ORAC and what does it stand for?
ORAC = Oxygen Radical Absorption Capacity
What is the ORAC Assay?
The Oxygen Radical Absorption Capacity (ORAC) assay is a method for measuring the total antioxidant activity of a biological sample. It measures the antioxidant activities of human, agricultural products, food products, food ingredients and pharmaceutical products.
The assay measures the effectiveness of various natural antioxidants, present in the sample, in preventing the loss in the fluorescence intensity of the fluorescent marker protein, Beta-pycoerythrin (beta-PE), during peroxy radical induced free radical damage. Each reaction is calibrated using known standards of Trolox®, a water soluble vitamin E analog. The results of the assay are reported on the basis of 1 ORAC unit = 1 micro-M Trolox®. 1
What is a normal ORAC for daily consumption?
For the average person they need 1670 ORAC per day. To give this perspective 80% - 90% of people in the world do not consume even half of the daily required ORAC’s.
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The London Times - Açaí is the fruit of an Amazonian palm tree with the nutritional content that makes other fruits blush with inadequacy.
NBC Today reported, “the anomabi Indians have believed for centuries that the Acai holds unique power…and is believed to help women after birth and to give anyone who drinks it a burst of energy.'
Health Sciences Institute - The Acai berry is nature's perfect food. Get the healing power of many phytonutrients in one delicious package.
Men's Journal - The fruit that packs a punch. Açaí actually gives you a rush.
The Wall Street Journal - Acai replaces wheatgrass in blenders at juice bars. A fruit from the Amazon that fans say helps boost energy and lower cholesterol.
Vogue Magazine calls it “the next big workout cocktail'!
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